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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Cadillac introduced its 2026 Formula 1 team’s inaugural race livery with a synchronized public spectacle: a countdown installation in Times Square and a commercial during Super Bowl LX coverage. The Times Square display concealed a replica show car until the reveal; it was not the launch of the LYRIQ-V or a presentation of a race-ready chassis.
The Times Square countdown
Cadillac’s Countdown Box appeared in Times Square on February 6, 2026, and ran through February 9, according to contemporaneous coverage. The temporary structure had a chrome exterior and frosted glass, giving passersby obscured glimpses of the car inside while a clock counted down to the livery launch.
The display contained a replica show car. Cadillac and General Motors described the Super Bowl event as revealing the team’s inaugural 2026 race livery; the show car was unveiled in Times Square shortly afterward. The event joined a public installation in New York with a major television broadcast from Super Bowl LX at Levi’s Stadium in Santa Clara, California.
The livery Cadillac revealed
The official race design was predominantly black and white, with a gradient between the colors and a pattern drawn from Cadillac’s chevron emblem. General Motors said the design was intended to make the car look fast even while stationary. Formula 1 later described the debut look as a split black-and-white livery.
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- Mercedes Die-Cast Formula Vehicle in 1/43 scale
- Authentic Race Car and Driver's Helmet Details
- Acrylic Box with Decorative Sleeve
- #63 George Russell
This was different from the monochrome design used during the team’s Barcelona shakedown from January 26 to 30. That earlier testing livery included founding team members’ names and was not the final race design. The Super Bowl and Times Square event revealed the official 2026 race colors.
Why combine Times Square and the Super Bowl?
Cadillac was preparing to join Formula 1 as its 11th team in 2026 and had to introduce a new organization to people beyond the established motorsport audience. Formula 1 reported that the team was embracing its American identity, while Cadillac leadership framed the reveal as a way to connect performance, culture, entertainment, and fans beyond the paddock.
Rank #2
- Authentic Formula 1 Styling – Realistic race-inspired design and proportions
- Authentic Race Car and Driver's Helmet Details
- Collector-Scale Model – 1:24 scale ideal for shelves, desks, and displays. Includes Acrylic Box with Decorative Sleeve
- Authentic Race Car and Driver's Helmet Details for #4 Lando Norris
- Free-Rolling Wheels – Smooth-rolling wheels for display or light play
The Super Bowl commercial offered a broad U.S. audience; Times Square made the reveal a physical event people could see and photograph. Together, the broadcast and installation presented the team as a major American project rooted in Detroit automotive heritage and aimed at a global championship.
Cadillac’s 2026 F1 team
The team’s initial race-driver pairing was Valtteri Bottas and Sergio Pérez, with Graeme Lowdon as team principal. Zhou Guanyu was named reserve driver, while Colton Herta had a testing role. The team’s first planned Grand Prix weekend was the 2026 Australian Grand Prix.
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Rank #3
- This is Collectible Diecast Model Car, not toy, intended for ages 15 years and older
- 1/43 2025 F1 Diecast Model Car
- Officially licensed
- Steerable wheels and rubber tires
- Made of Diecast with some plastic parts
What the reveal did—and did not—show
The event introduced Cadillac’s team identity and its inaugural race livery. It did not establish that the Times Square show car was the final race-used chassis, and it should not be described as a LYRIQ-V reveal. The distinction matters: Cadillac presented a replica show car as part of a livery and brand launch.
For fans drawn to the physical car and its graphics, a Formula 1 diecast model car is a natural collectible category. Availability of an officially licensed Cadillac F1 replica should be checked with current retailers before claiming one is for sale.
Rank #4
- [Product Specification] Dimension: L9.4’’ x W3.3’’ x H1.4’’; Weight: 0.98 lb / 445 g; Color: black.
- [Material] This 1:24 Scale F1 McLaren MCL60 toy car is made primarily from diecast metal with plastic parts and rubber tires, ensuring durability and making it a robust toy vehicle or a collectible item.
- [Interactive Functions] Equipped with front wheels that can turn left and right, as well as push-and-go mechanism, this 1:24 Scale F1 McLaren model car offers immersive and engaging fun.
- [Detailed Design] This F1 MCL60 toy car displays a detailed design that mimics the actual MCL60, complete with a rugged bumper, high-performance spoiler, realistic tires, driver figurine (2023 Australian GP #81 Piastri) and a detailed exterior. These elements make the toy car not only fun to play with but also a great display piece.
- [Perfect for Collectors and Kids] It’s a great addition to F1 sports racing model car collectors or as a gift for kids (Birthday and Christmas Gifts Choice). Whether you’re a dedicated model car collector or looking for a memorable gift for a child, this F1 McLaren MCL60 diecast model car is always a perfect choice.
FAQ
What did Cadillac reveal during Super Bowl LX?
Cadillac revealed its inaugural 2026 Formula 1 race livery during Super Bowl LX coverage. The design was predominantly black and white, with a gradient and a pattern based on Cadillac’s chevron emblem.
Was the Times Square car a race-ready F1 car?
No. The dossier identifies the car in the Countdown Box as a replica show car, not a race-ready competition chassis.
Best Value
- McLaren Die-Cast Formula Vehicle in 1/43 scale
- Authentic Race Car and Driver's Helmet Details
- Acrylic Box with Decorative Sleeve
- Driver Number and Name: #4 Lando Norris McLaren racing team representation
- 2024 Race Season Model: Features the McLaren MCL38 from the 2024 racing season with accurate livery and design details
When was Cadillac’s Times Square activation?
The installation began February 6, 2026, and ran through February 9. The broadcast livery reveal took place on Sunday, February 8, during Super Bowl LX coverage.
Was the Barcelona testing livery the official race design?
No. The Barcelona monochrome design was a temporary shakedown livery used during January 26–30 running. Cadillac revealed the official 2026 race livery during the Super Bowl and Times Square launch.
Who were Cadillac’s initial F1 race drivers?
The initial pairing was Valtteri Bottas and Sergio Pérez. Zhou Guanyu was reserve driver, Colton Herta held a testing role, and Graeme Lowdon was team principal.
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