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In India, some luxury-car buyers reportedly spend several lakhs—and, in exceptional commissions, tens of lakhs or more—on bespoke paint, interiors and other vehicle-specific options. Mercedes-Benz India’s chief executive put average personalisation spending at ₹50 lakh, while other reported examples range from a ₹12.29 lakh paint option to ₹36 lakh in options on one car. These are attributed estimates and individual cases, not a representative survey or a reliable price list for every buyer.
How much can luxury-car personalisation cost?
There is no single standard price: the bill depends on the vehicle, the options selected and whether the work is a discrete factory option or a highly bespoke commission. Recent figures reported by Moneycontrol on 8 October 2026 illustrate the upper end, but each figure has a different scope and should not be treated as a market-wide benchmark.
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| Reported figure | Attribution and scope |
|---|---|
| ₹50 lakh average personalisation cost | Mercedes-Benz India MD and CEO Santosh Iyer’s estimate, as reported by Moneycontrol in 2026; not an independently measured national average. |
| As much as the car’s price for individualisation on a ₹3–3.5 crore car | Iyer’s upper-end example, as reported by Moneycontrol in 2026; it describes exceptional spending, not a typical bill. |
| 60–70% of vehicle value for highly bespoke commissions | BMW Group India President and CEO Hardeep Singh Brar’s estimate, as reported by Moneycontrol in 2026. |
| Up to ₹1 crore extra on personalisation | JLR India MD Rajan Amba’s reported estimate, as reported by Moneycontrol in 2026. |
| ₹60 lakh to ₹1.5 crore additional spend among some top-end customers | Mercedes-Benz customer examples reported by Business Standard on 12 June 2025; this is not a recurring or universal charge. |
| ₹12.29 lakh for Java Green paint; ₹36 lakh in options on an RS e-tron GT | Individual Audi customer examples reported by The Economic Times on 27 July 2024. |
The figures have different definitions, sources and customer populations. Do not add them together or use one brand’s examples to rank another as cheaper. A reported price is also not necessarily a current quote: option availability and charges can change by model and model year.
What individual options can cost
Moneycontrol reported that two-tone paint for the Mercedes-Maybach S580e cost ₹15 lakh and its MANUFAKTUR leather package added ₹10 lakh. Those are reported model-specific prices, not a menu that applies to every Mercedes-Benz. Ask the authorised retailer for a current written quote covering the exact vehicle and specification.
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What buyers are paying to personalise
Personalisation can change the car’s appearance or cabin, and may include special materials or model-specific equipment. Reported examples include exterior paint and contrast roofs; wheel sizes and finishes; leather or cashmere upholstery; interior trim; stitching; embroidery; engraving; and initials or crests. Which choices are offered—and whether they can be combined—varies by make, model, variant and market.
- Paint and exterior: distinctive colours, contrast roofs and finishes. Mercedes-Maybach two-tone paint and Audi’s reported Java Green option show how a single paint choice can account for a substantial part of the bill.
- Cabin materials and trim: leather, cashmere and individual trim combinations can change the interior’s look and feel.
- Personal details: embroidery, stitching, engraving, initials or crests make a specification more individual.
- Wheels and equipment: buyers may be able to choose wheel designs, sizes or finishes and certain model-specific equipment.
The range can be broad. Moneycontrol reported more than 500 combinations and 165 custom exterior paint colours for the BMW i7, as well as a company-reported figure that more than 10% of Range Rover SUV clients choose some level of personalisation. These figures describe those specific offerings or customers; they do not establish what buyers of other models choose.
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How to commission a bespoke specification
The route depends on the manufacturer and vehicle. Moneycontrol reported that Mercedes-Benz customers may work with sales staff or use an online configurator. Range Rover describes consultation with a dedicated Bespoke expert and a Match to Sample paint service. Maserati India presents Fuoriserie as its made-to-measure program. Confirm what is currently offered for the exact model in India before planning around a particular feature.
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- Ask which choices are factory-supported. Have the manufacturer or authorised retailer distinguish official options and commissioned work from aftermarket alterations.
- Review samples and specifications. For paint, materials and finishes, confirm the colour or material reference and how it will be applied to your vehicle. Where available, ask to see the relevant sample in person.
- Request an itemised, current quote. Ask what each option costs and whether taxes, fitting or other charges are included. The reported examples above may be historical or limited to particular models.
- Get the final specification in writing. Confirm the selected options, availability, expected delivery implications and any terms for changes before placing the order.
Factory personalisation or aftermarket changes?
A manufacturer-supported option is selected or commissioned through the automaker or its authorised retailer for an eligible vehicle. An aftermarket change is arranged separately. The distinction matters: a factory program can offer vehicle-specific choices and manufacturer coordination, while the scope, compatibility and terms of independent work depend on the provider and the particular alteration. Verify who will perform the work and what warranty or other conditions apply rather than assuming every custom finish is an official option.
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Which personalisation programs are available?
Range Rover Bespoke
Range Rover’s India Bespoke page describes consultation with a Bespoke expert, a colour palette, Match to Sample paint, bespoke finishes and wheel choices. The page describes a program, not a universal price list; eligibility and a quote need to be confirmed for the chosen vehicle.
Mercedes-Benz MANUFAKTUR
Moneycontrol and Business Standard report model-specific paint, leather and other personalisation examples under Mercedes-Benz’s MANUFAKTUR offering. Check the current selection and price for the precise model with the manufacturer or authorised retailer.
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BMW Individual
BMW Group India’s 3 August 2021 release described a limited-edition BMW Individual 740Li M Sport Edition with individual paint, leather, trim and embroidery. It is a historical India-market example and does not establish current availability.
Maserati Fuoriserie and Lamborghini Ad Personam
Maserati India’s Fuoriserie page describes a made-to-measure program. Autocar India has also reported India-market personalisation examples involving Lamborghini Ad Personam and other brands: its 12 March 2026 report covers those examples. Reported commissions do not by themselves confirm that a particular choice is currently available for a new order.
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What the spending figures do—and do not—tell you
The largest recent estimates come from executives speaking about their companies’ customers, while the lower itemised figures are specific customer or model examples reported by the press. The cited material does not provide a disclosed sampling method for a national average. In particular, Rolls-Royce Motor Cars reported a 10% year-on-year increase in average Bespoke content value per motor car for its global business in 2024, in a company release published on 8 January 2025. That is a global company result, not evidence of Indian buyers’ spending.
For a buyer, the useful number is the current written quote for the exact car and options—not an executive estimate or another customer’s commission. Published stories help illustrate how far costs can vary, but they cannot tell you what your own specification will cost or whether every reported option is still offered.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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